There’s no doubt that the internet has turbocharged the world of business start-ups across the board, but it seems to have proved especially useful to people with aspirations to launch watch brands.

Inevitably not all such start-ups succeed – but one that has enjoyed phenomenal success in a short space of time is UK-based Omologato, set up little more than 4 years ago by Shami Kalra, a car and motor sport-loving graduate of the London College of Fashion who spent the first 25 years of his career working in corporate design.

In the summer of 2015, however, Kalra shut himself in a room for a few hours and came up with the concept of a watch line that took styling cues from the world of motor racing. The following day he posted his first designs on the ’net and, within hours, had the germ of a successful online business.

Now Omologato is a name that’s widely recognised in both the classic and contemporary areas of the automotive scene, so much so that the brand has attracted something of a cult following. 

It offers more than 45 designs inspired by everything from the world’s great circuits to cars and legendary drivers. It makes, for example the official James Hunt chronograph in collaboration with the driver’s son, Freddie, offers a 500-piece Derek Bell chronograph and was working on a design with John Surtees prior to his death in 2018. That was finished in collaboration with his family, with all profits going to the Henry Surtees Foundation. 

Having created watches dedicated to tracks such as Indianapolis and Laguna Seca in America, Omologato has also launched models such as the Monza that marks its collaboration, this time as an official partner of Italy’s legendary Autodromo Nazionale di Monza.

They currently sponsor teams and drivers competing in IndyCar, NASCAR, British Superbikes, Formula Ferrari Classic, Formula E, Porsche Motorsport, British GT, East African Safari Rally, the list goes on but it gives the brand a lot of depth in their subject matter.