Why the hell did we make a watch nicknamed The Spicy Margarita

Every year before the Indy 500, the team and I head out for our traditional pre-race drinks in downtown Indianapolis. If you've never experienced Indy during race week, it's one of the best atmospheres in motorsport.

This year, I was wrestling with ideas for our next special edition. Nothing felt quite right.

Then I sat down at the bar and ordered my favourite drink: a Spicy Margarita, complete with a generous amounts of Tajín on the glass rim. As the glass was set down, a reflection from the bar caught the lime green colour perfectly. In that instant, everything clicked.

That was it.

That was the next watch.

Mexico has played such an important role in the story of the PANAMERICANA through La Carrera Panamericana, and few drinks are as closely associated with the country as the Margarita. It felt like the perfect inspiration for our latest Limited Edition.

For this release, we're doing things a little differently.

The order window is open from 26th June until midnight GMT on 10th July. Every watch ordered during that period will be produced.

Not one more.
Not one less.

Once the order window closes, that's it.

It's the best way to ensure this Limited Edition remains exactly that, while also allowing us to plan production accurately.

So if you'd like to secure one, now is the time.

A huge thank you to everyone who placed an order over the weekend. I'm delighted that so many of you understand and embrace my madness.

Shami Kalra, Founder