Omologato Announces Official Partnership with Silverstone Festival 2025
Omologato Announces Official Partnership with Silverstone Festival 2025 to Celebrate 10th Anniversary
London, UK – June 30, 2025 – Omologato, the motorsport-inspired watchmaker, is proud to announce its official partnership with the Silverstone Festival 2025—a landmark collaboration that perfectly coincides with the brand’s 10th anniversary. This partnership marks a bold celebration of a decade of craftsmanship, motorsport passion, and global community building, now elevated by a collaboration with one of the most prestigious motorsport events in the world.
Founded in 2015, Omologato has established itself as a brand deeply entrenched in the spirit of racing. From F1 circuits to grassroots motorsport paddocks, Omologato’s presence has resonated with fans, racers, and collectors who value not just the aesthetics of a fine watch, but the story and soul behind each piece. Partnering with Silverstone Festival—the UK’s premier historic racing event and a cultural cornerstone for automotive enthusiasts—is a natural evolution for a brand that has always worn its motorsport DNA on its sleeve.
A Decade of Timing Motorsport Moments
Over the last ten years, Omologato has become synonymous with storytelling through timekeeping. Each watch tells a tale—of legendary circuits like Imola, Monza and Portimão, of iconic liveries, of racing legends who have inspired generations. As the brand steps into its second decade, this partnership with Silverstone Festival isn’t just a nod to the past—it’s a commitment to continuing that legacy with more energy and passion than ever.
“Silverstone is sacred ground for any motorsport enthusiast. It’s where history is made, and memories are forged,” said Shami Kalra, Founder and Creative Director of Omologato. “As we mark our tenth year, it felt only right to do so alongside Silverstone Festival. This isn’t just an event for me—it’s the heartbeat of what we stand for. The partnership reflects everything Omologato represents: heritage, emotion, design, and above all, racing.”
A Partnership at the Heart of the Brand
This collaboration goes beyond branding—it’s an immersive experience that reflects the shared ethos of both Omologato and Silverstone Festival. The 2025 edition of the festival will see Omologato take on a central role, with exclusive activations planned throughout the weekend. Attendees can expect:
- The Launch of a Special Edition Tifosi Silverstone Timepiece – A collector’s item that pays homage to the legacy of British motorsport and the ten-year journey of Omologato.
- Interactive Exhibits and Experiences – Including a pop-up Omologato Lounge where fans can meet brand ambassadors, view archival pieces, and explore the stories behind some of the most beloved models.
- Partnership Panels and Heritage Talks – Shami Kalra and special guests will share insights into watch design, motorsport culture, and the evolution of the brand.
The partnership underscores Omologato’s commitment to being more than a watch company. It’s about community, passion, and accessibility—bringing motorsport culture to every wrist.
Silverstone Festival 2025: A Stage for Legends
Formerly known as The Silverstone Classic, the Silverstone Festival is the UK’s largest historic racing festival, drawing tens of thousands of visitors each year. It’s an event where the past and present of motorsport collide—from classic car displays and thrilling race action to live music and family-friendly entertainment. The 2025 edition promises to be the biggest yet, and Omologato will be right at the center of it all.
“We’re thrilled to welcome Omologato as an official partner of this year’s Silverstone Festival,” said Giles Brown, Event Director at Silverstone Festival. “Their authentic love for motorsport and their reputation for celebrating racing heritage through design make them a perfect fit for our event. We look forward to creating memorable moments together this summer.”
Timing the Future
This milestone partnership signals a powerful future for Omologato. With an ever-growing international following and a unique position in the world of motorsport lifestyle brands, the next decade promises even greater things. From timing laps to timing lives, Omologato is committed to precision, purpose, and passion—qualities that will be on full display at Silverstone this year.
As the engines roar and the watches tick, Omologato and Silverstone Festival are set to make 2025 a year to remember.
LINK TO THE WATCH HERE