IDEC Sport Racing and Omologato Announce Partnership for ELMS Campaign and the 24 Hours of Le Mans

IDEC Sport Racing is pleased to announce a new partnership with Omologato, the UK-based watch company, for the 2026 European Le Mans Series (ELMS), including the highlight of the endurance racing calendar, the 24 Hours of Le Mans in June.

The partnership unites two organisations with a shared commitment to precision, performance and motorsport heritage. Omologato will partner IDEC Sport Racing throughout the ELMS season, culminating in the world’s most iconic endurance race at Le Mans.

IDEC Sport Racing Team Principal Nicolas Minassian welcomed the collaboration and highlighted the strong alignment between the two brands.

“Omologato has a genuine understanding of motorsport and its history,” said Minassian. “Their focus on detail, craftsmanship and storytelling fits perfectly with the values of IDEC Sport Racing. We are delighted to welcome them as a partner for the ELMS season and the 24 Hours of Le Mans.”

Omologato, owned by founder Shami Kalra, is a British watch company renowned for producing limited-edition timepieces inspired by motorsport, drivers and racing moments. The partnership will see Omologato integrated into the IDEC Sport Racing programme through branding, collaborative activations and exclusive content across the season.

Shami Kalra, Owner of Omologato, commented:

“IDEC Sport Racing is a highly respected team with a strong presence in endurance racing, led by people who truly understands the sport in Patrice Lafargue and Nicolas Minassian. Endurance racing represents resilience, teamwork and precision, values that are fundamental to Omologato. To be part of the ELMS and the 24 Hours of Le Mans with IDEC Sport Racing is a proud moment for us.” 

The partnership further strengthens IDEC Sport Racing programme at the highest level of endurance racing while reinforcing Omologato’s commitment to authentic motorsport involvement.