LMR Blue 42mm - Road & Racing

More Stock arrives in July 2023

Design Ethos

When we set about designing this watch we knew we had to seek permission from the Gulf Corporation that made the racing colours famous. So after a few months of negotiation, they eventually signed off this design and are full aware of how we are celebrating the historic racing they have supported for years. 

The round case and dials all came from designs we'd seen from the 1950's, the white from the base colour of the cars. The stainless steel case a nod to historic bumpers found on classics such as the Ford GT, Aston Martins and AC Cobras. 

A tribute to the Worlds most famous endurance race, the 24 hours of Le Mans. Held in France in June every year this event tests even the most hardy racing cars and racers to the limit.

The 24 Hours of Le Mans is one of the most prestigious and iconic endurance races in the world. Held annually in Le Mans, France, it has a rich history that spans back to its inaugural race in 1923. The race takes place on the Circuit de la Sarthe, a challenging circuit that combines public roads with a dedicated track section.

The origins of the 24 Hours of Le Mans can be traced back to a group of French automotive enthusiasts and businessmen who wanted to showcase the endurance capabilities of cars. They envisioned a race that would test both the speed and reliability of the vehicles over an extended period. Thus, the 24-hour format was born, requiring teams to balance speed, strategy, and mechanical reliability.

Over the years, the 24 Hours of Le Mans has witnessed incredible moments, fierce competition, triumphs, and tragedies. The race has attracted legendary drivers, renowned racing teams, and manufacturers seeking to prove their engineering prowess.

One of the defining eras of the race occurred in the 1960s when the Ford Motor Company challenged the dominance of Ferrari. The heated rivalry between Ford and Ferrari led to some of the most memorable battles in Le Mans history. Ford's GT40 emerged victorious, winning four consecutive races from 1966 to 1969, establishing itself as an icon of endurance racing.

Another significant chapter in Le Mans history unfolded in 1970 when the Porsche 917 achieved its first overall victory. Porsche would go on to become one of the most successful manufacturers at Le Mans, accumulating numerous wins over the years.

Tragedy has also struck the 24 Hours of Le Mans, with accidents resulting in the loss of drivers' lives. The most notable incident occurred in 1955 when a catastrophic crash involving Pierre Levegh's Mercedes-Benz 300 SLR led to the death of Levegh and over 80 spectators. The tragedy prompted significant safety improvements in motorsport.

In recent years, the race has seen intense competition among manufacturers like Audi, Porsche, and Toyota, with hybrid technology playing a prominent role. The battle for overall victory has become a fierce contest of engineering innovation, strategy, and driver skill.

The 24 Hours of Le Mans continues to captivate motorsport enthusiasts worldwide, combining speed, endurance, and teamwork into an unparalleled spectacle. The event attracts a global audience, showcasing the pinnacle of sports car racing and pushing the boundaries of automotive technology.

The story of the 24 Hours of Le Mans is one of triumphs, rivalries, human drama, and the relentless pursuit of excellence in endurance racing, making it an enduring and iconic event in the world of motorsports.

Tech Specs : 

Case: 
Diameter: 42mm
Material: 316L polished Stainless steel
Dial Colour: Matt Silver Dial
Movement: Miyota OS20 Japanese Chronograph Quartz
Water Resistance: 10ATM

Lume: on hour and minute needles

Strap: 
Width: 22mm
Material: Italian grain leather
Colour: Black with contrast orange/blue stitching