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03Jul Omologato at Watkins Glen for the Sahlens 6HR


This June we visited the legendary Glen for the first time since we started sponsoring them back in 2020. The Sahlens 6hrs endurance race was run under some very hot track temperatures and we even got a trip around the track late at night. Visited by over 30,000 people that weekend,…

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29Dec Back at DAKAR 2022


We're delighted to be back at DAKAR 2022.In January 2022 we'll be supporting the journey of Walter Roelants on his FR450 Rally Husqvarna on his second time at the legendary rally. What makes it even more of a story is Walter is 61 years old - proving that age is…

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12Oct Imola and Omologato


IMOLA 12th October 2021 – Autodromo Enzo e Dino Ferrari announced today that Omologato has become an Official Partner of the iconic Italian circuit.“To associate the Imola circuit with Omologato is a pleasure ” said Imola General Director Pietro Benvenuti. “We respect and honour the timeless traditions and history here…

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04Aug Cody Ware and Omologato Partner Together Starting at the Big Machine Music City Grand Prix in Nashville


Mooresville, NC (August 4, 2021) – NASCAR and NTT INDYCAR Series driver, Cody Ware and Omologato partner together on a year-long marketing campaign, starting this weekend in Nashville, Tennessee at the Big Machine Music City Grand Prix. Cody Ware, who is typically behind the wheel of the No. 51 Rick Ware…

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07Jun The rise of size


The rise of sizeBefore the whole Covid business began, I was on a work trip with a friend who was infuriated to be asked, for seemingly the millionth time, why he was wearing a girl’s watch.I didn’t ask him that question, obviously, because I know a classic 28mm Tag Heuer…

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23Apr The Quartz Conundrum


A man I know once told me a story about one of beautiful but aloof twins he worked with years ago. While waiting at a coffee shop, he struck up a conversation with one of them about the watch she had on her costume-jewellery ring.“Who made that?” he asked her.The…

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28Jan The G10


What’s behind the strap you’re wearing?All too often we inspect and admire the watch that's being worn but have you actually looked at the strap that’s holding it there? For years straps have evolved from simple functionality to expensive enhancements of the timepiece. Here’s some history behind one of the most…

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31Aug Mechanical watches vs smart devices for your wrist.


In the past five years, the very concept of the Smartwatch has blown up in popularity and has become a genuine household name. Offering beneficial heath applications, quirky designs and relativity low price propositions the modern Smartwatch is being dubbed the greatest tool watch ever. It is also true that…

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