23Mar Omologato partners with the Trans Am Racing Series


The Trans Am Racing Company has forged a new partnership with Omologato Watches, selecting Omologato as the new “Official Timepiece of the Trans Am Series presented by Pirelli.”Motorsport culture is Omologato's founding design principle, and now as the Official Timepiece, the 2021 Trans Am champions and other top drivers will…

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26Nov Scandal of the Swiss Lumo Industry


Luminous DialsWrist watches are inherently incredibly useful tools. The desired functions of watches have manipulated and altered the way modern watches are crafted and designed. The need to view the time in the dark is a simple notion but with a complexity that has been designed, redesigned, and reevaluated over…

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31Aug Mechanical watches vs smart devices for your wrist.


In the past five years, the very concept of the Smartwatch has blown up in popularity and has become a genuine household name. Offering beneficial heath applications, quirky designs and relativity low price propositions the modern Smartwatch is being dubbed the greatest tool watch ever. It is also true that…

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31Aug The history of the California Dial


The History of the California DialThe essence of the ‘California Dial’ is extremely simplistic. A watch dial that consists of both half Roman and half Arabic numerals. Generally speaking, numbers 10 to 2 are Roman and 4 to 8 are Arabic, however the classic architype has changed and evolved over…

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